Tableau Business Intelligence

Visual Data Storytelling

Leveraged Tableau to build complex data visualizations including LOD expressions, heat maps, and geographical analysis. The project focused on identifying growth opportunities in competitive markets.

I integrated SQL-driven datasets into Tableau to create seamless, automated reporting structures that allowed management to pivot strategies based on weekly performance metrics.

Measurable Impact

Enhanced reporting accuracy by 30% and enabled executive teams to identify market trends 2x faster through streamlined dashboard design and intuitive user experience.