Riya Singla - Data Analyst Portfolio. Specializing in Power BI, SQL, and business insights.
Data-Driven Customer Insights
This project utilized Python and SQL to conduct deep-dive analysis on large customer datasets. The focus was on identifying high-value customer segments and predicting churn through statistical modeling.
By implementing RFM (Recency, Frequency, Monetary) analysis, I provided the marketing team with actionable segments for targeted campaigns, resulting in a significant increase in retention rates.
RFM Segmentation
Predictive Behavior Modeling
SQL Performance Optimization
Business Outcomes
Optimized marketing spend by 15% and identified three key growth segments that were previously overlooked. The analysis led to a 10% increase in monthly active users.